PivotLink Helps Leading Retailers Achieve Quick Wins In A Tough Economy

Park City, UT--(Marketwire) - PivotLink, the leading provider of business intelligence solutions delivered via Software as a Service (SaaS), is highlighting growing adoption of PivotLink Retail Analytics at the Visibility 09 conference hosted by Tomax Corporation, the leading provider of realtime merchandising and store execution software applications and services. Visibility 09 is being held May 13 - 15, 2009 at The Canyons Resort in Park City, Utah.

In a keynote presentation on Friday, May 15th, PivotLink will demonstrate how merchandisers, sales managers, marketers and inventory managers at top retailers are using PivotLink to gain insights into areas such as: loss prevention; merchandising; customer, store performance and inventory analysis; and demand planning.

"Our conference takes place during the most unprecedented retail economy in memory, yet this is the most well attended Visibility in our history, from both customers and partners," Eric Olafson, president and CEO of Tomax Corporation. "We're enthusiastic that customers are realizing the combined benefits of Tomax and PivotLink to achieve ROI."

In a Tomax announcement highlighting joint customer Party City, the largest party goods retailer in the United States, CIO Steve Skiba noted, "We found Retail Analytics, powered by PivotLink, performed as well or better than traditional business intelligence solutions without the upfront hardware and software capital investments required by other solutions." (http://www.tomax.com/articles/2009/Party%20City_PivotLink_FINAL_010509.pdf )

"Although we are seeing some market stabilization for our retail customers, there's no such thing as 'business as usual' for retailers in this economy," said Dyke Hensen, chief marketing officer for PivotLink. "What makes SaaS BI so compelling is that today, our customers need more insights, and our solution offers that opportunity with no capital investment and at a fraction of the ongoing cost of traditional BI approaches. Whether you're running a Memorial Day weekend sale or buying inventory for the 2009 holiday season, PivotLink is the best solution to turn your raw information into meaningful insights."

Retailers can benefit from PivotLink in a variety of ways, such as:

• Sporting goods retailers correlating strong sales for ski and snowboard equipment after a blizzard;
• Home improvement retailers redistributing lumber shipments based on hurricane forecasts;
• Clothing stores analyzing same-store sales performance for back to school shopping during the 2008 vs. 2009 seasons;
• Car dealers adjusting promotions to address the glut in vehicle inventory;
• Grocery store chains analyzing inventory status down to the SKU level;
• Marketers for home goods stores understanding campaign effectiveness with a single view of information from ecommerce, CRM, marketing automation and accounting systems.

Resources

Signup for a free trial of PivotLink at http://www.pivotlink.com and link to other retail success stories, including the Nov. 5, 2008 issue of Apparel Magazine featuring The North Face, at: http://www.pivotlink.com/news-a-events/recent-coverage.

About Tomax
Tomax is the leading provider of real-time merchandising and store execution applications and services. The Tomax Retail.net suite helps retailers connect the dots across the demand-driven retail continuum, integrating people and processes, and providing timely, relevant, actionable information to improve retail results. Tomax has served retailers exclusively for more than 20 years, delivering Merchandise Planning, In-Season Merchandising, Merchandise Management, Workforce Management, Store Operations and Customer Management solutions, and implementation and application hosting services. The Tomax customer base includes over 100 branded retailers including Air Terminal Gifts, The Andersons, ALCO Stores, EZ Lube, Hallmark Canada, Kelly-Moore Paints, Pamida, Party City, Raley's Supermarkets, ShopRite, Snyders Drug Stores, Sportsman's Warehouse, Trader Joe's, Travel Traders, Winn Dixie, and 24 Hour Fitness. For more information, visit www.tomax.com or email info@tomax.com.

About PivotLink Corporation
As the leader in on-demand business intelligence solutions, PivotLink serves over 6,000 business users in industries such as consumer packaged goods, e-commerce, healthcare, insurance, retail and technology, including customers such as: Car Toys; DebShops; Guardian Home Care Holdings, Inc.; KoolSmiles; Novell; Rossignol; Shaklee and Zones. PivotLink Solutions™ and the PivotLink Framework™ data platform put the full power of business intelligence in the hands of decision makers across departments, companies and extended networks, offering tailored environments for each user from CEO to line employees. PivotLink's unique, self-directed reporting and analytics are based on the Software as a Service (SaaS) delivery model, providing users with complete analytical freedom with minimal IT involvement. PivotLink Solutions are typically deployed in under 30 days, seamlessly integrate data sets from multiple sources, are easy to use and have a price that is affordable. Headquartered in San Francisco, California, PivotLink is a privately held company funded by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit http://www.pivotlink.com.

PivotLink's industry accolades include JMP Securities' 2008 "Hot 100: The Best Privately Held Software Companies" and four consecutive years ranked among the top BI providers in the CPG market by readers of Consumer Goods Technology Magazine. The company was also named a "Cool Vendor" in the Gartner, Inc. report titled "Cool Vendors in Analytics, Business Intelligence and Corporate Performance Management."

PivotLink is a trademark of PivotLink Corporation. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. The actual results, performance or achievements of the company may differ materially from the results, performance or achievements of the company expressed or implied by such forward-looking statements.

SOURCE: PivotLink