Planning For A Tablet Display: Designing For Success

This white paper from Frank Mayer and Associates covers the rapid adoption of tablets by consumers and the advantages and challenges that businesses experience by implementing tablets in customer-facing environments. Retailers are reallocating resources to test what tablets can do for their businesses and improve the customer experience or gain efficiencies.

Deciding on a tablet rollout strategy can be a difficult task, including choosing which tablet you will use, the content the device will have on it, and how you will market the tablet program to your customers or employees. These are all important parts of implementing a tablet into retail stores, but the plan is not complete without planning for presentation. It is extremely important to plan out what display choices will surround the tablet deployment.

Tablets are seen as a way to combat showrooming for retailers, keeping their brick and mortar stores technologically up to date and relevant to their customers. Tablets can be a tool for retailers to assist in channel convergence. Many department stores have begun testing tablets selectively in specific departments where customers need to visualize options or see product demonstrations.

Download this white paper below to read more about tablet use and presentation in businesses.