POS Data Software: IRI AllScan Service Provides Unprecedented Insights Across The Convenience Store Channel

While the convenience store industry accounts for $148B in retail sales and 18 percent of combined food, drug, mass and convenience outlets, it has been unable to effectively analyze and understand sales and brand performance across markets due to limited information. Information Resources, Inc. (IRI) recently announced that it is filling this void with its new AllScan Convenience Store Tracking service, the only service in the industry that provides comprehensive scanner based point-of-sale (POS) data across the entire convenience channel.

Leveraging data from more than 11,000 sample convenience stores, AllScan addresses the industry's need for deeper business insights, improved information quality and greater accuracy at the national, regional and local market levels.

"IRI AllScan surpasses any other offering in the marketplace today," says IRI President and Chief Executive Officer Scott W. Klein. "It is the only convenience store business reporting service that offers visibility into all product categories with weekly granularity. These unmatched business insights will help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel."

Until now, retailers and manufacturers had to rely on volumetric audits to analyze only limited key product categories that were available. Without 100 percent scan service or sufficient store counts, the ability to understand sales and brand performance across markets was severely limited.

"Since the convenience channel represents a significant portion of business to many CPG manufacturers, you need to be able to perform the typical brand and category management analytics like you do in grocery, drug and mass outlets," adds Klein. "The IRI AllScan service puts weekly data in client's hands for 54 syndicated markets across the country—that's more than any other service. With this type of granular information, manufacturers can collaborate with retailers for shelf space and ensure that convenience stores are carrying the right items for their consumers."

The IRI AllScan service includes a balance of census-based convenience chains, sample-based convenience chains as well as small chain and independent convenience stores. It is the only service in the market that:

• Enables release of 54 syndicated markets
• Allows for creation of custom geographies
• Enables release of up to 70 convenience accounts
• Includes census-based store coverage for 7-Eleven and
Circle K chains across all syndicated geographies
• Enables release of approximately 260 store categories

AllScan also provides access into every single scanning category, an important feature in helping manufacturers fight for shelf space in a small store format. It also allows users to see all products in the cold door—which is the most competitive space in the store—and to act on hot product trends, such as new products, flavors and sizes.

Available immediately, the service can be easily integrated with other IRI InfoScan outlets for a more comprehensive market perspective, giving the user the ability to see the convenience outlet right along side the grocery, drug and mass outlets for the same time periods, geographies and measures.

For more information about IRI AllScan Convenience Store Tracking, please visit: us.infores.com/page/solutions/market_content/allscan_convenience_store_tracking.

About Information Resources, Inc.
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit us.infores.com.

SOURCE: Information Resources, Inc