The Art Of Shaving Retail Chain Supports Growth Strategy With HP POS System

By Retail Technology Experts

The Art of Shaving, the leading brand of premium shaving products, decided to expand its retail division and pioneer the world's first chain of specialty stores dedicated to men's shaving. Standing in the way, though, was a collection of standalone point-of-sale systems that could connect neither with one another nor with corporate headquarters. What customers were buying what products? When and where did inventory need restocking? What were the profit margins and cost-of-goods sold? All of that was—at best—difficult to determine. Seeking a better solution, the company turned to Retail Technology Experts for the HP Point of Sale System running Retail Pro.

The Art of Shaving is a unique concept guided by the expertise and hands-on attention of its founders. Passionately devoted to the very best in men's skin care, they have created an innovative path to optimal shaving performance called "The 4 Elements of the Perfect Shave": Prepare—Lather Up!—Shave— Moisturize. From a single New York City store 12 years ago, the company has expanded to some 33 locations nationwide with plans for 60 stores by 2010, a wholesale division that partners with high-end department stores, specialty stores, spas and resorts, a highly successful e-commerce site and an international distribution platform that serves customers around the world.