POS Hardware: Top Canadian Fashion Retailer Has Chosen The DigiPoS Retail Blade For POS Revamp

Laura Canada Inc. is a true Canadian success story. From a single boutique in Montreal, Quebec, Laura Canada has succeeded into a well-known 142 store chain (19 of which are double concept stores and 12 being triple concept stores) with their eyes firmly planted on continued growth and expansion.

Laura Canada owns and operates Laura, Laura Petites, Laura Plus, Laura Superstores and Melanie Lyne which offer quality, contemporary fashions for today 's modern woman.

Laura Canada thrives as a result of their commitment to providing high quality merchandise and exceptional customer service. While rolling out a new POS application and a VPN environment to their stores, it became clear that the existing store hardware did not meet their requirements for achieving the level of customer service they were aiming to provide.

Murray Shostak, Director of I.T. at Laura Canada had this to say: " We require that our replacement hardware be held to the same standards to which our customers hold us. We selected the DigiPoS Retail Blade 3 because of its unique ability to provide high reliability and ease of maintainability, keeping our store systems retail-ready. The new DigiPoS configuration provides investment protection, and has eliminated a high failure rate in our older whitebox PC solutions. It has so for exceeded our expectations."

The new DigiPoS configuration provides investment protection which will integrate their serial peripherals (including traffic counters, cash drawer, integrated keyboard and, scanner, pin pad and receipt printer), providing cost savings and improved reliability.

The rollout began in May 2005 and is expected to complete in the Spring of 2006 with a total of 300 systems. They are also choosing to self support their new POS systems as a result of the Retail Blade's self-service technology, allowing them to replace or upgrade system components in virtually seconds if need be.

Joe Cusano, Manager of POS Systems at Laura Canada was pleased with the results of the rollout and had this to say: "At Laura Canada, our mandate is to provide our customers with a very high level of satisfaction when shopping at our stores. By being able to have better control and flexibility in maintaining our POS systems, we can remain focused on serving our customers at the high level that is expected from us."

We look forward to continuing our relationship with Laura Canada as well as be there to support their growth.

About The DigiPoS Systems Group

The DigiPoS Systems Group has developed an industry reputation for delivering highly reliable point-of-sale hardware solutions that provide exceptional client value. Our "Designed for Retail" solutions are used by chain and independent retailers in every vertical market and have been installed in over 120,000 lanes worldwide.

The DigiPoS Systems Group established in 1994, has subsidiary operations in over sixteen countries and has achieved rapid growth and sustained profitability driven by demand for its products and services. The business has continued to meet the needs of top retailers such as NEXT, Circuit City, Harrods, Escada, Claire's and L'Occitane, providing innovative solutions, backed up by first class customer service. The DigiPoS suite of 'Designed for Retail' solutions has established a reputation within the sector for innovation and value.

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