April 2012 Integrated Solutions For Retailers
By Matt Pillar, Editor In Chief
With the technology infrastructure firmly in place, data security concerns are the final mental barrier to mobile POS adoption.
We caught up with Erik Vlugt, VP of product marketing, to get insight into what’s driving mobile POS adoption.
How would you characterize the rate of adoption of mobile POS and payment devices in brick-and-mortar retail? What benefits are driving adoption?
Vlugt: The industry has seen tremendous growth in mobile POS the past few years. There are no signs of this growth slowing. There are several benefits to mobile POS adoption by merchants. It allows merchants to change the way they interact with their customers. It is no longer necessary to send consumers to central POS locations and queue up. Retailers can assist the customer in the appropriate area of the store using mobile retailing and mobile POS functionality. The benefits of this new approach to POS are realized in multiple areas for multiple parties. Consumers get a customized, personal, and efficient service that tends to result in a much more pleasant shopping experience. In addition to happier customers, merchants will have a lower number of “walk-offs” as interest can be converted to sales on the spot. The mobile experience, which extends far beyond simple payments, also facilitates a richer experience for the customer. Information on product availability (online and offline) is now available on the spot in real time. Again, both the merchant and customer benefit from this highly tailored, real-time, and high-tech availability of information.