Potpourri Group Inc. Launches Personalized Product Recommendations Powered By iGoDigital

Leading catalog company sees double-digit jump in revenue per session in 30 days

iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, announces that Potpourri Group Inc. (PGI) has launched the iGoDigital personalized recommendations platform across several of its web properties, with email campaigns to follow. Ranked 145 on Internet Retailer's Top 500 Retailers list, PGI implemented iGoDigital's personalized recommendations across its 13 websites to streamline and automate product recommendations across multiple shopping channels.

iGoDigital's personalized product recommendation software exposes customers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of the crowds, and individual product attributes to show the most relevant products, in real-time, to each shopper. Because each tool is powered by iGoDigital's Customer Intelligence Engine, retailers can leverage their investment across multiple personalization solutions.

"Before turning to iGoDigital, we spent a lot of time and energy manually merchandising products on all 13 of our websites, especially as new items became available," Bob Morrision, director of ecommerce, Potpourri Group. "iGoDigital's personalized recommendations platform not only enabled us to streamline this process across multiple sites and channels, but it also improves the shopping experience by helping customers quickly discover the most relevant products. Just 30 days after launch of our first site, we're seeing incredible results. Our revenue per session has seen a double-digit jump since adding site recommendations from iGoDigital."

"We are thrilled to be working with PGI, one of the largest direct marketers in the U.S., in delivering accurate, predictive and actionable real-time product recommendation tools that guide its shoppers through a personalized multi-channel shopping experience," said Eric Tobias, president, iGoDigital. "Because we use a platform approach, PGI is able to leverage the same implementation across multiple channels, with outbound remarketing messages launching next across their brands."

Not only does the iGoDigital platform provide a personalized experience on PGI's websites, soon it will begin to display personalized content in email campaigns. In addition to personalizing transactional messages, iGoDigital triggers personalized messages for items that are back-in-stock, and new arrivals. Previous shopper behavior determines who will receive the triggered emails, and iGoDigital also recommends relevant products within the email.

About iGoDigital
iGoDigital is the leading provider of personalization and product recommendation tools that guide smarter retail. Powered by a customer intelligence engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendation tools that guide a retailer's shoppers through a personalized multichannel shopping experience. The company currently serves many of the world's most successful and respected retail brands, including Best Buy, Walmart, Nokia, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN and was named to the 2008 "Inc 500" list of the fastest growing private companies. For more information, visit www.igodigital.com.

SOURCE: iGoDigital