Price & Promotions: Multiple Channels, One Platform
Source: Innovative Retail Technologies
By Matt Pillar, Integrated Solutions For Retailers magazine
Execution of cross-channel pricing and promotions is a slippery slope, but a single platform is the only way to ensure consistent customer experiences.
Legacy, channel-specific retail systems have confounded retailers in their effort to create consistency for cross-channel consumers. Here, Dan Friedman, president at JDS Software, explains how a few points of integration can create a common platform from which to execute.
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