Magazine Article | September 22, 2011

Price & Promotions: Multiple Channels, One Platform

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

Execution of cross-channel pricing and promotions is a slippery slope, but a single platform is the only way to ensure consistent customer experiences.

Legacy, channel-specific retail systems have confounded retailers in their effort to create consistency for cross-channel consumers. Here, Dan Friedman, president at JDS Software, explains how a few points of integration can create a common platform from which to execute.