White Paper

Prioritizing Total Cost Of Ownership In Retail Technology Purchases

Source: apgĀ®
Technology Trending Up

Even before the COVID-19 pandemic, the retail industry was transforming itself to adopt new technologies and accommodate evolving consumer preferences.

Now, as retailers look beyond the pandemic, they need to invest in new technologies and services to stay competitive in the digital future. For point of sale (POS) solution providers, this opens profit-generating opportunities to sell technology solutions and deliver long-term services.

As solution providers, you also get a renewed opportunity to tighten customer bonds and strengthen your trusted advisor role. This means focusing on value instead of price. Customers often pressure solution providers for basement pricing, but caving to that pressure can easily lead to ill-advised technology purchases.

Instead, you should stress total cost of ownership (TCO). Explain to retailers how investing more up front for quality and reliability usually is bound to save them money in the long run. In prioritizing TCO, you add value for your customers, which helps you gain their trust and loyalty.

access the White Paper!

Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.

Subscribe to Retail IT Insights X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.


Subscribe to Retail IT Insights