Magazine Article | July 21, 2010

Vendor Insight: Private-Label Sourcing: Line Planning, Visibility Essential For Success

Source: Innovative Retail Technologies

By Mark Burstein, NGC

Private-label brands continue to boost the bottom line for retailers, as they focus on increasing sales and profits during the economic recovery. In a 2010 survey, 85% of apparel companies reported a rise in private-label as a percent of total sales, with an average increase of 28%.