Quantivo Analysis Of Omniture SiteCatalyst Data Delivers Instant Behavioral Insights That Drive Monetization
Quantivo, the leader in on-demand behavioral analytics, recently announced its customer behavior analytics SaaS solution has been optimized to easily integrate data from Omniture SiteCatalyst. SiteCatalyst customers will now be able to seamlessly transfer data to Quantivo in order to identify valuable customer segments and behavior patterns. Online businesses can dramatically improve visitor monetization by quickly segmenting and understanding customer behavior patterns from a combination of website visits, purchase transactions, marketing responses and other events. This seamless integration of Omniture SiteCatalyst data makes it now possible for Omniture customers to realize fast, flexible and cost-effective customer behavior analytics by using Quantivo.
"Customer behavior trends develop and diminish faster than ever and it's critical for companies to quickly understand and capitalize on the drivers and effects of these trends," said Brian Kelly, CEO of Quantivo. "We're simply reacting to a strong market demand for a solution that goes beyond standard clickstream analysis to find the valuable patterns to get more visitors, keep them coming back and increase conversions. It's incredible that Quantivo can have an Omniture customer up and running in a week doing this caliber of customer analytics without constraints or having to wait for answers to questions that are outside the box."
Industry leading companies are using Quantivo to analyze Omniture SiteCatalyst data in order to find the value within behavioral patterns around popular website content. This behavioral analytics enables on-the-fly changes to "recommendations" and increases visitor time-on-site, which translates directly into more advertising impressions and ultimately revenues. Quantivo customers are also finding new and novel visitor segmentation models based upon referring sites, the number of times a user visited, geographic location, time of day and other attribute combinations that increase the ability to tailor website visitor experiences, increasing both advertising and transaction revenues.
To streamline the on-boarding of SiteCatalyst data, Quantivo customer behavior analytics now includes direct support for Omniture sessions and visitors definitions. Quantivo also includes full support for Omniture standard and custom attributes. Companies can be up in running on Quantivo in a matter of a few days.
Quantivo is offering Omniture SiteCatalyst customers a no risk trial, which gives companies unprecedented insight into SiteCatalyst data for free. The trial process is simple: interested companies can just request Omniture to send their 'server call' data to Quantivo. In a few days, SiteCatalyst customers will begin to experience the unique customer behavioral analytics possible with Quantivo. For more information, visit http://www.quantivo.com/solutions/quantivo-for-omniture.php.
About Quantivo
Quantivo is pioneering a fundamentally new approach to behavioral analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit www.quantivo.com.
SOURCE: Quantivo