Quantivo Helps Companies Easily Understand And Apply Behavioral Analytics with New 'For Dummies' Book
Quantivo, the leader in on-demand Behavioral Analytics, recently announced the release of a newly-authored book, Behavioral Analytics For Dummies, designed to give marketing, web analytics and business intelligence professionals the knowledge required to exploit the benefits of behavioral analytics across their business. The book, now available for download from Quantivo, offers unique behavioral analytics tactics and strategies that turn customer data into profit-driving actions.
"Behavioral Analytics For Dummies expands Quantivo's thought-leadership in the market and helps companies discover the true value that behavioral analytics can bring to their business," said Brian Kelly, CEO at Quantivo. "We're happy to share our expertise and continue our leadership in this space, first with the only cloud-based behavioral analytics solution, and now by releasing this easy-to-understand book that will enable medium and large businesses to quickly understand and apply the benefits of behavioral analytics."
Behavioral Analytics For Dummies includes insightful and educational information that will help companies find the profits hidden within customer behaviors across all touch points. The book covers areas that include:
- Who should use behavioral analytics
- How behavioral analytics is different from other analytics tools
- How to choose a reputable behavioral analytics vendor
- How to apply behavioral analytics to business strategy
- How the power of affinities guides companies to make the right strategic and tactical decisions
Behavioral Analytics for Dummies details how behavioral analytics provides insights into customers' behaviors, helping companies get more customers, keep customers coming back, and grow their profits. In the familiar and easy-to-understand manner of the For Dummies series, the book will help readers get a handle on exactly how to apply behavioral analytics in any business, from marketing to customer support, retail to media, online or offline.
Behavioral Analytics For Dummies is available for free download directly from Quantivo's website at www.quantivo.com/dummies.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral
Analytics. For the first time, corporate decision-makers can quickly
uncover behavioral patterns across any aspect of their customer
interactions and act on these timely insights to increase customer
acquisition, retention, up-sells, cross-sells and web monetization. By
combining large-scale analytics with rapid SaaS delivery, Quantivo is
the only company that puts impactful revenue-generating insights
directly into the hands of a wide set of executives and analysts for
applications such as loyalty analysis, merchandising and marketing
optimization and online analytics. For more information, visit
www.quantivo.com.
About For Dummies
After nearly 20 years and with more than 200 million copies printed, For
Dummies is the world's bestselling reference series, well known for
enriching people's lives by making knowledge accessible in a fun and
easy way. Loyal customers around the globe agree that For Dummies is
"more than a publishing phenomenon ... [it is] a sign of the times,"
[The New York Times]. The books span every section of the bookstore,
covering topics from health to history, music to math, sports to
self-help, technology to travel and more. The For Dummies brand presence
is further expanded with the addition of eBooks, a corporate custom
publishing program, a robust consumer website and a licensed product
line that includes consumer electronics, culinary, crafts, video,
software, musical instrument packs, home improvement, automotive, game
and more. For more information, visit Dummies.com. For Dummies is a
branded imprint of Wiley.
SOURCE: Quantivo