Quantivo Optimizes Webtrends Analytics Data Import To Speed Customer Insights
Quantivo, the leader in on-demand Behavioral Analytics, recently announced that its unique Software-as-a-Service (SaaS) application has been optimized to easily import data from Webtrends Analytics to enable customers to increase the value of their online data, expand their analytics and segmentation capabilities, and quickly integrate that data with other online and offline data for analysis in Quantivo's easy-to-use analytics solution.
With no changes or impact to website tags or current deployments, and with start-up in just a few days, Webtrends Analytics customers can now seamlessly transfer all standard and custom data attributes to Quantivo. Customers can maintain and analyze data that spans multiple quarters or years without sampling, and easily combine online data with other marketing, sales, support, social media, or point of sale data to gain a complete view of customer behaviors.
With this new Webtrends Analytics optimization, Quantivo has already enabled many customers to increase the value of their online data, including two leading financial services providers and one of the world's largest pharmaceutical companies. These companies use Quantivo's advanced behavioral analytics to analyze their Webtrends Analytics data to identify the customer behaviors that enable them to improve market targeting, better define and understand customer segments, and quickly uncover opportunities that could not be identified with Webtrends' solutions alone.
"Companies of all sizes are starting to view web analytics as simple data collection and reporting tools and Quantivo as the data analytics and insight solution that can finally help them move the needle in their business," said Brian Kelly, CEO at Quantivo. "For both Omniture and now Webtrends customers who desire fast, deep, dynamic insights into their online data, or who want to simultaneously analyze both on- and off-line data, Quantivo has the only viable solution on the market. More and more companies are seeking the speed and flexibility to handle anything from departmental deployments with a few million records to vast online properties gathering tens of billions of server calls, and demanding the cost-savings, power and scalability of Quantivo's cloud-based infrastructure."
Many of Quantivo's customers are already realizing the benefits beyond Webtrends' capabilities and have dramatically improved visitor monetization through opportunity-specific segmentations, uncovered answers to even the most complex, multi-dimensional, time- or behavior-based questions, and sped time-to-action with instant access to granular, user-level data.
A major financial services provider is using Quantivo to drive the success of their online lead to offline conversion process, combining next-day Webtrends Analytics data with sales data collected in Siebel CRM from their thousands of local agents. With Quantivo, this company is finally able to identify value across their entire click-to-close funnel by connecting marketing campaign data, online customer behaviors such as products and services viewed, offline agent activities, and revenue generated.
Another major financial services firm is using Quantivo to measure and improve the effectiveness of a cross-country event sponsorship by identifying opportunities and valuable customer behaviors in the combined Webtrends Analytics data collected across multiple entertainer- and venue-specific websites. The websites aim to enrich the experience for fans and broaden the event community to those who cannot attend events, and only Quantivo was able to quickly combine data from these many sites and provide near-instant visibility into marketing, promotion, and campaign effectiveness.
One of the world's largest pharmaceutical companies is using Quantivo to better serve prospective patients, family-members and physicians by using online behavioral insights pulled from Webtrends Analytics data to speed and streamline access to information about one of their billion-dollar-plus products. With conversions measured by information accessed, Quantivo-driven insights enable the company to improve the audience's ability to answer their most-pressing questions in a fast and comprehensive matter.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit www.quantivo.com.
SOURCE: Quantivo