Omnichannel order management systems (OMS) help retailers manage and fulfill complex customers' orders efficiently in an omnichannel environment to improve the customer experience. An omnichannel OMS provides unified visibility of enterprise inventory from warehouse, distribution center, store, and in-transit locations while performing complex order routing to enable efficient order fulfillment from the optimum location. The omnichannel order management system includes a configurable workflow engine to orchestrate and optimize the complex order processing, management, and fulfillment processes to ensure efficient order fulfillment at minimum costs. Omnichannel OMS systems are increasingly becoming an integral part of omnichannel retailing and are integrated with digital commerce, POS, supply chain planning and execution systems.
While retailers generally get inventory visibility through RFID tagging, an integrated omnichannel order management system helps to gain real-time holistic visibility of enterprise inventory from a range of sources, including warehouses, in-store, in-transit, distribution centers, fulfillment centers, and third-party inventory. Omnichannel OMS systems often connect with retailers' networks, external systems, and enterprise applications to synchronize inventory status and provide consolidated views of real-time enterprise inventory across channels in one place. Retailers can manage their vendors, store networks, and customer orders at a single place to optimize order fulfillment in an omnichannel environment. The system allows retailers to build rules based on the business requirements and operational constraints to gain real-time calculations of inventory availability and available-to-promise (ATP) for omnichannel management. Omnichannel OMS systems provide the capabilities to orchestrate order fulfillment across the network of channels and perform intelligent order routing to determine the optimum route for order fulfillment optimizing cost and fulfillment time. Additionally, the OMS system with centralized visibility of enterprise inventory and customer orders enables retailers to handle complex sourcing scenarios and return management processes for efficient fulfillment strategies.