Raymark Announces Next Generation Of Retail Software Solutions Developed On Silverlight
Raymark, a Microsoft Gold-Certified Partner, is proud to announce the launch of its cutting-edge Clienteling solution for retail and the development of key line-of-business retail applications built on Microsoft's Silverlight platform. Raymark selected this powerful development platform for its ability to create engaging, interactive user experiences for Web, desktop, and mobile applications. Now optimized for enterprise use, Silverlight enables dynamic, service-oriented applications that can support a retail environment encompassing point-of-sale workstations, tablets, and other devices.
"Selecting Silverlight as our platform of choice going forward was a strategic decision for Raymark, putting user experience and ease-of-use at the forefront of retail software," says Marc Chriqui, Raymark's President. "Silverlight enables Raymark to deploy engaging retail applications across a variety of retail needs, further enhancing our strength for providing adaptable, multi-platform, multi-device software that can be deployed either on-premise or through the cloud."
Raymark's new Clienteling solution enables retailers to engage with consumers in new and innovative ways within the four walls of the store. When deployed on a tablet or touch screen device, store associates can use it to efficiently collaborate with customers to track demographic information, product and communication preferences, and business-specific attributes. It can also be used to look up purchase histories, schedule appointments and conduct on-the-spot surveys. This results in the retailer acquiring a deeper level of knowledge about the customer, leading to more personalized promotions and service as well as contributing to the fulfillment of the retailer's overall CRM strategy.
Raymark's adoption of Silverlight is in line with the company's vision of offering retailers more dynamic technology that pushes the boundaries of interactivity, data visualization, and customer centricity.
About Raymark
For over twenty years, Raymark has been revolutionizing the way some of the world's most prestigious retailers manage their stores. As a global provider of advanced retail software solutions, Raymark offers retailers highly sophisticated technology tailored to their specific business requirements. Developed by retail industry specialists, Raymark's Xpert-Series empowers retailers through integrated, flexible applications that streamline operations while providing the analytical tools required for enlightened decision-making. Xpert-Series' multi-currency, multi-language, and multi-tax capabilities make the system configurable on both a local and international level. Its ability to handle various types of retail business models, coupled with its global-ready functionality, is the reason so many top retailers choose to partner with Raymark as they expand into emerging markets. For more information, visit http://www.raymark.com/.
SOURCE: Raymark