RBA Maintains Brooks Brothers' Tradition Of Quality And Service With New Supply Chain Solutions

Retail Brand Alliance (RBA) is the holding company that operates the venerable 190-year-old clothier Brooks Brothers. Having dressed presidents and developed innovations like the button-down collar, Brooks Brothers has built its nearly two-century reputation on providing customers with a consistently high-quality product and shopping experience.

The retailer now has 200 U.S. outlets made up of 110 retail locations and 90 factory stores. As the company generates more multi-channel business, its challenge is to maintain the same level of customer satisfaction in all segments as it does in its stores, as well as maintain quality as it expands outside the U.S.

"Our cross-channel initiative demands that we deliver the same high quality service whether a customer buys in a store, through our catalog or online," said Mauro Calderan, vice president, distribution and logistics. "To reach our goal of 100% customer satisfaction across all channels, we need to have as much vendor and inventory transparency as possible so we can respond effectively and efficiently to customer demand," he added.