05.02.23 -- Redefining Cash? It's More Than Bills And Coins

Information is the world’s most valuable resource. Humans generate 2.5 quintillion bytes of data every day, and analytics can help retailers capitalize on this wealth of information. While data analytics in retail is a relatively new concept, it’s already produced impressive results.

Modern consumers increasingly rely on smartphones and other devices to help them navigate the world. This trend has led to an uptick in demand for location-based technology to power the apps that make this possible. Here is a look at the mechanics behind this powerful technology and how it can benefit your business.