Reflexis And Impetus Partner To Provide Social Media Analytics-Driven Supply Chain And Store Execution For Retail

Combined offering enables retailers to leverage real-time social media analytics to drive bestpractice supply chain and store execution.

NRF ANNUAL CONVENTION - Reflexis Systems Inc., a leading provider of retail workforce/task management solutions and Impetus, a leading provider of social media and Big Data analytics solutions, recently announced a formal partnership. The two companies' combined solution enables retailers to monitor reviews, product buzz, and customer comments in real time and respond with best-practice action in their supply chain and stores.

Retailers are under pressure to deliver customers the best possible in-store experience. Yet most lack the ability to track what customers are saying about their service and product offerings to proactively respond and ensure employees take best-practice action. With the companies' combined offering, retailers can:

• Monitor product and customer reviews and comments and assign best-practice action corrective action in response to positive and negative feedback
• Identify early best sellers and ensure sufficient in-store inventory levels
• Take cues from customer opinions to fine-tune merchandising and promotional offerings

"Social media is becoming an increasingly valuable source of information about consumer likes and dislikes," said Pankaj Mittal, CTO, of Impetus. "Our partnership with Reflexis enables retailers to close the loop by using this information to their advantage across the enterprise to increase revenue and improve customer service."

"The partnership between Reflexis and Impetus is a recognition by both companies of the need to enhance workforce management applications with real-time adaptive action driven by real-time intelligence harvested by increasingly important social media sites," said Sundar Ranganathan, Chief Technology Officer of Reflexis. "Our combined solution enables retailers to get constant feedback from customers and influencers and drive best-practice action across retail merchandising, marketing, supply chain, and store operations."

About Impetus
Impetus offers innovation based software R&D and engineering services to technology companies. Impetus has invested significantly in building capabilities on emerging paradigms including Big Data Analytics, High Performance Computing, Cloud Enablement, Mobility, Performance & Test Engineering, and Social Media to provide a huge head start to its clients' new software initiatives. For more information, visit www.impetus.com.

About Reflexis Systems, Inc.
Reflexis is the pioneer in workforce management/task execution solutions that enable retailers to execute their strategy flawlessly and uncover profit. The Reflexis platform of integrated task management, KPI/compliance, time and attendance, and labor scheduling (including budgeting and forecasting) solutions enables retailers to align store labor/activities to corporate goals and institutionalize best-practice response to real-time metrics.

For the past 12 years, more than 100 of the world's best retailers in multiple vertical categories have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store employees; and increased revenue and profitability after implementing Reflexis workforce management solutions. The Reflexis Adaptive Execution platform (patent pending) synchronizes store-level activities with real-time customer demand. Stores can systemically execute best practices to provide a greater quality of customer engagement, leading to higher revenues.

Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts and has offices in London, the Netherlands, and India. For more information, visit www.reflexisinc.com.

SOURCE: Reflexis Systems, Inc.