Regal Cinemas Optimizes Ticket And Concession Sales With Kiosks

Regal Cinemas, one of the fastest-growing and most dynamic movie-theater chains in North America, is about to blaze a new trail in the theater industry. The company that pioneered the multi-screen concept, offering customers more movie choices under one roof, is now preparing to reengineer the way customers purchase movie tickets and concession items like popcorn, candy and soft drinks.

"People come to our theaters to enjoy a movie, not to stand in line waiting for service," says J.E. Henry, director of MIS. "Our plan is to eliminate lengthy lines and let customers purchase tickets and concessions on their own via interactive kiosks. The enabling factor in all of this is touchscreen technology."

Regal Cinemas has installed touchscreen kiosks throughout its newest theater concept: a 95,000 square-foot family entertainment center and theater complex called Funscape. Opened during the summer of 1995 in Chesapeake, Virginia, Funscape includes 14 movie screens, a two-story miniature golf course, numerous virtualreality games, a high-tech video arcade, a food court incorporating several fast-food restaurants, and many other attractions.