Reimagining The Brick-And-Mortar Experience

September 2012 Integrated Solutions For Retailers

By Christopher Krywulak,  CEO and founder, iQmetrix

Digital signage brings the virtual experience into the physical store.

The retail industry is going through a period of flux, between virtual and physical retail experiences. The growth of online, mobile, and social commerce is pushing brickand-mortar retailers to bring virtual retail elements into the physical space. Offering in-store digital signage is an important first step for retailers as they look to introduce more interactive retail experiences.

In today’s marketplace, retailers must focus on the customer experience. Interactive digital technology offers a variety of ways to excite customers, encourage social engagement, and create an inviting and relaxing retail space.

The following elements are ways that digital signage and interactive retail technology help to improve in-store customer experiences.