News | March 6, 2008

Retail Analytics: Airport Wireless Selects Tomax Retail.Net Suite, Including Retail Analytics Powered By PivotLink

Airport Wireless, a retailer of cellular phones and accessories in major airports across the United States, has selected Tomax for its real-time merchandising and store execution solution. The Tomax solution, Retail.net, includes the Retail Analytics powered by on-demand business intelligence technology from PivotLink. Retail Analytics, powered by PivotLink, will seamlessly integrate Tomax Retail.net and third-party data to give Airport Wireless instant access to their most critical retail metrics.

"The synergies between PivotLink and Tomax offer customers like Airport Wireless compelling benefits," said Eric Olafson, CEO for Tomax. "Now retailers can avoid the cost and complexity of traditional business intelligence solutions, like data warehousing and extensive implementations. Retail Analytics' tools are very easy to use and will provide a seamless experience for Airport Wireless."

Retail Analytics, powered by PivotLink, draws on product, store and vendor-related data to create reports that can be easily customized by business users without IT involvement. Retail Analytics' dashboards, reports and KPIs provide critical reporting and analysis across retail organizations, including merchandising, inventory, orders, marketing, sales and finance.

"The days of managing a retail business by intuition are gone," said Frank Fulton, CEO of PivotLink. "To keep ahead of competition, retailers like Airport Wireless need to be able to quickly and easily access SKU-level analysis and such critical metrics as inventory turns, stock levels, orders status and store comparisons. We're excited that Airport Wireless has chosen Retail.net and Retail Analytics."

About PivotLink Corp.
PivotLink is the provider of business intelligence solutions that meet the needs of organizations in a variety of industries. Our PivotLink Solutions and the PivotLink Framework data platform put the full power of business intelligence in the hands of people who need it, with tailored environments for each user from the CEOs to line employee.

PivotLink's unique, self-directed reporting and analytics are based on the SaaS (Software-as-a-Service) delivery model and provide users with complete analytical freedom without requiring IT involvement. PivotLink Solutions are typically deployed in under 30 days, seamlessly integrate data sets from multiple sources, are easy to use and have a price that is affordable. For more information, please visit www.pivotlink.com

About Tomax
Tomax is the leading provider of real-time merchandising and store execution applications and services. The Tomax Retail.net suite helps retailers connect the dots across the demand-driven retail continuum, integrating people and processes, and providing timely, relevant, actionable information to improve retail results. Tomax has served retailers exclusively for more than 20 years, delivering Merchandise Planning, In-Season Merchandising, Merchandise Management, Workforce Management, Store Operations and Customer Management solutions, and implementation and application hosting services.

The Tomax customer base includes over 100 branded retailers including Air Terminal Gifts, The Andersons, ALCO Stores, Coach House Gifts, EZ Lube, Kelly-Moore Paints, Pamida, Party City, Raley's Supermarkets, ShopRite, Snyders Drug Stores, Sportsman's Warehouse, Trader Joe's, Travel Traders, Winn Dixie, and 24 Hour Fitness. For more information, email info@tomax.com.

SOURCE: PivotLink Corp.