March 2012 Integrated Solutions For Retailers
By Erin Harris, associate editor
A new retail management system allowed AT&T Product Center to reach its goal of increasing the number of stores from 5 to 21.
When Mark Butler and Tony Saraceni, president and VP, respectively, of AT&T Product Center, had the opportunity to expand their portfolio of stores, only one thing stood in their way — an inefficient retail management system.
AT&T Product Center is a dealer for AT&T, and it has the same look and feel as the corporate-owned and -operated AT&T stores. Indeed, AT&T Product Center caters to consumers as well as the B2B community. The retailer is exclusive to AT&T products and services, and it offers phones that operate on the AT&T network. In 2007, Butler and Saraceni had plans to grow their Bellmore, NY-headquartered AT&T Product Center stores from 5 to 21.