Retail Management Integration Drives Customer Experience Success

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

January 2015 Integrated Solutions For Retailers

National Roper’s Supply launched its new retail management system at a major industry event and generated nearly 12 months of sales in seven days.

National Roper’s Supply (NRS), formerly known as David’s Western Store, is a multichannel Western lifestyle retailer, offering everything from team roping supplies to apparel, boots, hats, and furniture. Now in its 25th year of business, NRS has grown exponentially since it first opened its doors. The retailer operates three brick-and-mortar locations, an e-commerce site, as well as a thriving catalog channel. Kerrie Thornton, purchasing manager at NRS, explains how integrating a realtime retail management system gave the company cross-channel visibility it needed to grow the business.