Retail Mapping Solutions: MapInfo Helps A Plus-Size Retailer Grow

Charming Shoppes wanted to expand its retail presence and compete more effectively in the plus-size market. But first the company needed a better understanding of its customers, the competitive environment, and the site characteristics of its existing stores.

Charming Shoppes developed a strategic plan in hopes of gaining a better understanding of the competitive, site, and demographic characteristics that influence sales.

MapInfo analyzed all measurable variables of store performance, conducting extensive demographic profiling based on market type and density, and studying the impact of distance on customer patronage.