Merchandising: Florida Plastics Announces Expanded Services Under Keyser Group Umbrella

Florida Plastics International (FPI), a leading visual merchandising supplier since 1965, announced recently a new corporate structure under the name Keyser Group. The new organization reflects the company's growth and expanded capabilities. Keyser Group encompasses four separate business units, each specializing in unique merchandising solutions.

"We are proud of the success and growth we achieved as Florida Plastics," said Bill Keyser, chairman and CEO of Keyser Group. "However, over the years, our expertise and capabilities have expanded. The Keyser Group structure is a better reflection of who we are today and will allow us to provide all areas of our business the focus and resources necessary to deliver world-class customer solutions."

Each business unit leverages the company's visual merchandising success to serve customers with "best-in-class" expertise. The following is a summary of business unit capabilities:

• Keyser Visual provides visual merchandising solutions to the restaurant, auto care and retail industries. Products and services range from menuboard and signage systems to graphics, printing and merchandising. The company also offers award-winning, web-enabled tools and support for planning and managing complex merchandising programs and equipment installation logistics.
• Keyser InterActive designs and manufactures InterActive play devices that combine physical activity with a computer-based game experience. While the game software is typically entertainment-oriented, the company can tailor the programs for individual customers with customized promotional or merchandising content. This new form of "exertainment" holds potential for the fitness and healthcare industries as well as companies catering to families.
• Keyser Personal Care is a marketing unit creating licensed and private label personal care products. Working with licensed property marketers and retailers, the company creates a wide array of bath and body products, fragrances, and cosmetics. Keyser Personal Care provides turnkey design, development, manufacturing and distribution for its clients.
• Florida Plastics International, while operating separately from Keyser Visual, offers a similar set of visual merchandising products and services exclusively to McDonald's Corporation. FPI is the sole supplier of indoor and outdoor menu systems for all of McDonald's more than 14,000 U.S. locations.

Keyser Visual – the largest of the business units – provides customers a wide range of services, from product design, manufacturing and installation, to graphics, printing and merchandising. In fact, with the new structure, Keyser Visual now offers the following enhanced capabilities:

• Local store marketing support, utilizing the best practices and resources of marketing partner, Trisect Marketing
• Rollout support, including logistics and supply chain management
• Expanded graphic design abilities, including in-house printing, distribution and kitting services

"While menuboards and signage systems are still the mainstay of our business," said President and Chief Operating Officer Judy Haselberger, "we are proud to be a leader in all kinds of on-site visual communications. We provide our customers with a single source for turnkey solutions making it easy for them to enhance branding, speed transactions, reduce costs, and drive profitable sales at the point of purchase."

As part of on-site visual communications, Keyser Visual offers turnkey solutions to help companies "go green" with LED lighting. These new fixtures allow customers to experience a pleasing, well-lit environment, while providing the owner with tremendous cost savings. Savings can have a rate of return over 200 percent.

The company operated for more than four decades as Florida Plastics International, which was founded in 1965 by Donald Keyser as the Midwest sales office of a company selling injection-molded plastic products. Early on, Don saw an opportunity to improve merchandising at McDonald's, which at the time was a small but growing fast food restaurant chain. He created a prototype for a plastic menuboard and won the business on the spot, sealed with a handshake. In time, FPI became – and continues to be – the exclusive supplier of indoor and outdoor menuboards for all U.S. McDonald's restaurants as well as many more locations worldwide. The company has grown and flourished under the Keyser family leadership and is today owned and led by Don's sons, Bill and Dave Keyser.

About Keyser Group
Keyser Group is a family of companies dedicated to delivering world-class customer solutions. Leveraging decades of industry leadership, Keyser Group utilizes visual marketing expertise, the latest technologies and an uncommon dedication to customer service to help customers create, bring to market and merchandise in innovative ways the products they sell. Keyser Group operates through four specialized business units including Keyser Visual, Keyser InterActive, Keyser Personal Care and Florida Plastics International. For more information about Keyser Group, go to www.keyser-group.com.

SOURCE: Keyser Group