Taco Bueno Adds Quick And Convenient Payments To Its Menu With MasterCard® PayPass™
MasterCard Worldwide announced recently that U.S.-based Mexican quick-service restaurant chain, Taco Bueno, is now accepting MasterCard PayPass contactless payments at all of its 161 corporate store locations. Customers can use their MasterCard PayPass card or device to simply "Tap & Go" to pay for menu items at the counter or even in the drive-thru, enabling them to make purchases quickly and conveniently. Taco Bueno, recognized for using fresh ingredients and offering unique items at fast food prices, operates corporate locations and has franchises in Arkansas, Indiana, Kansas, Louisiana, Missouri, Nebraska, Oklahoma, Texas and New Mexico.
"For our customers who are often on-the-go, MasterCard PayPass provides a faster and more convenient way to pay," said Scott Terraciano-Spence, senior vice president, marketing, Taco Bueno. "We continually look for ways to enhance our customers' dining experiences, whether through diverse menu choices, or, in this case, a better experience at the point of sale."
PayPass contactless payments are designed to enable small-ticket purchases that are quick, secure and easy. Customers simply tap their PayPass-enabled MasterCard card or device on a PayPass reader to make a purchase, eliminating the need to hand their card over to a cashier or fumble for cash. MasterCard PayPass also does not require customers to sign receipts for purchases under $25, further speeding up the transaction.
"Merchants in busy environments like quick-service restaurants increasingly recognize the value of accepting MasterCard PayPass, which provides greater speed and convenience at the point of sale," said Cathleen Conforti, senior vice president, Global PayPass, MasterCard Worldwide. "Taco Bueno's acceptance of PayPass will help improve customer service with shorter, faster lines."
According to MasterCard research, consumer preference and satisfaction is driving PayPass growth and usage globally. A 2007 MasterCard PayPass Benchmark Study found that about 90 percent of PayPass-using respondents were satisfied with their experience, and 71 percent of PayPass consumers said they use PayPass as their primary card for everyday purchases.
Taco Bueno accepts MasterCard PayPass, in addition to traditional magnetic-stripe payment cards, at all of its corporate store locations.
About MasterCard PayPass
MasterCard PayPass is ideal for traditional cash-heavy environments where speed is essential, and has led the way in bringing contactless technology to consumer categories such as quick serve restaurants, drug stores, gas stations, vending machines, convenience stores, sports arenas, movie theaters, transit systems, taxis and parking garages. As of 2Q 2008, there are nearly 37 million PayPass cards and devices issued globally, and PayPass is currently accepted globally at more than 122,000 merchant locations, including participating CVS, McDonald's, Regal Entertainment Group theaters and many others. PayPass is also accepted at numerous professional football and baseball stadiums. For more information about MasterCard PayPass and a full list of participating merchants, visit www.mastercard.com/paypass.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard, Maestro and Cirrus, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.
About Taco Bueno
Taco Bueno is a Mexican quick-service restaurant that offers Fast Casual Quality at Fast Food Price and Convenience™. Founded in 1967 in Abilene, Texas, Taco Bueno today has over 180 locations in Arkansas, Indiana, Kansas, Louisiana, Missouri, Nebraska, New Mexico, Oklahoma, and Texas. Find out more about Taco Bueno by logging on to www.tacobueno.com.
SOURCE: MasterCard Worldwide