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Churchill Systems Price & Promotion Demand Forecaster™

Predicting the impact or "lift" of any change to a wide range of merchandising tactics — pricing, advertising, and/or in-store promotions — on consumer demand is critical to the success of every merchandising plan. These changes can be "tactic specific," like a simple price change, or they may involve a combination of tactics, like combining an advertising campaign with in-store displays. Just as important is getting that information when, and how, you need it: from days, weeks, months, or on a "what if?" basis.

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Solution Overview: Churchill Systems Price & Promotion Demand Forecaster™

Churchill's Price and Promotion Demand Forecaster™ (PDF) software predicts these impacts accurately and quickly. PDF, with its high performance capabilities, can generate millions of forecasts at the chain, region, market, advertising zone or store level based on any change in your merchandising tactics. PDF is about profits.

For the first time retail organizations can predict and manage price changes and promotional events at the individual store level. Exclusive Churchill technology, including our pre-trained neural networks and neural model auto-tuners combine with your existing databases to provide causal-based forecasting models months ahead of our competition.

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Solution Overview: Churchill Systems Price & Promotion Demand Forecaster™