Retail Site Selection Gets More Scientific

By Matt Pillar, Integrated Solutions For Retailers magazine

Decisions about where to build your next store just don't seem as relevant these days, which has forced some ingenuity on the part of GIS (geographic information systems) companies that focus on site selection. I talked with Devon Wolfe, managing director of strategy and analytics services at Pitney Bowes Business Intelligence (PBBI) about the demographic intelligence retailers are demanding today.