Retail Solution: JCPenney Finds Corporate Training And Communication Solution To Be Perfect Fit

When retail giant JCPenney set out to replace its satellite network equipment it had installed nearly 10 years ago, Helius came calling with a turnkey solution that would help the company overcome its corporate training and communications dilemma.

"JCPenney has relied on their satellite television network to broadcast corporate communications and training to its associates since 1985, and we felt it was time to replace the satellite equipment we had been using for 10 years," said Alan Langford, Creative Production and Network Manager for Plano, Texas-based JCPenney. "We could have very easily purchased the same type of satellite equipment again and continue doing the same things. Or we could take things to the next level with our corporate training and communication, and get a lot more for our investment."

JCPenney met with Helius to learn about the solutions Helius offers to corporations like JCPenney. The company discovered a new generation of corporate training technology with Helius' fully interactive MediaClassroom Live and OnDemand training system. Using the Helius MediaGate 4550 Router platform, combined with Westar's uplinking services and PanAmSat's space segment management, JCPenney can implement an on-demand virtual classroom for its 150,000 associates at 1,020 locations.

"Helius' MediaGate Router acts as a TiVo-type device for our stores and offices," Langford said. "We can provide training to our associates when it's needed—not just when it can be scheduled. Training is available when our associates need it most. It's that simple."