Retail Solutions: Fry, Inc. Site Re-Design Contributes To 44% Online Sales Increase For ShoeMall
Fry, Inc., a leading e-commerce design, development and managed services provider, today announced that the Web site design and re-launch of ShoeMall.com contributed to a 44% online sales increase in 2006 for ShoeMall, one of the nation's largest online shoe retailers.
ShoeMall, which features hundreds of name brands and thousands of styles, offers the largest selection of shoes for women and men. Their research indicated that size and price are the main factors that influence shopping for shoes online. To meet shoppers' needs, the new site uses ‘Shoe Finder', an innovative search tool developed by Fry. The Shoe Finder search tool engages consumers in a more satisfying shopping experience by showing only the shoes that are available in their size and price range. Shoe Finder quickly returns product options in the colors and sizes the shopper has selected.
"ShoeMall.com is built with customer-centric features that create a tailored experience and ease-of-use," said David Fry, president and chief executive officer of Fry, Inc. "The new site is helping ShoeMall generate new business, a loyal following of repeat customers and gives ShoeMall the ability to easily launch additional e-commerce sites in the future."
The site was built with Fry's Open Commerce Platform™ (OCP), an e-commerce solution that enables retailers to quickly develop an online store and expand their e-commerce business.
"ShoeMall is proof that women who have made ‘having it all' their life's mission, really can have it all," said Adrienne Hartman, Internet Director at ShoeMall. "They've mastered the art of multitasking and have perfected their repertoire of time-saving tricks and techniques. We've become an online shopping culture and new technology has made finding shoes online easier and more enjoyable than ever."
"In 2005, U.S. consumers purchased more than 1.4 billion pairs of shoes according to research from the NPD Group," added Hartman. "People spent $42 billion accessorizing their feet – that's a remarkable 9 percent increase over 2004. ShoeMall.com is capturing a significant share of that passion for shoe shopping."
About Fry, Inc.
Fry, Inc. helps organizations conduct business transactions, disseminate information, build customer relationships and synchronize efforts across multiple channels. The firm designs, builds, integrates, hosts and manages e-commerce applications for clients such as Ann Taylor, Brookstone, Crate and Barrel, Eddie Bauer, Godiva Chocolatier, The Home Depot, Kmart, Levenger and Whirlpool. Online operations created and managed by Fry generated more than $1 billion in 2006. The company has offices in Ann Arbor, Chicago, New York and San Francisco and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Fry is a privately held company that has been designing and developing e-commerce applications since 1994. For more information, visit the Fry web site at www.fry.com.
About ShoeMall
Based in Chippewa Falls, Wisconsin, ShoeMall was established in 1999 by a company with more than 100 years of expertise in the footwear industry. The online emporium offers thousands of styles to choose from, hundreds of sizes and widths and free standard shipping everyday. Sales for the online division in 2006 were $68 million. For more information visit ShoeMall.com.