Retailers today confront challenges that are unprecedented in other industries. In fact, there’s a case to be made that retailers have experienced more change in the past few years than in the previous 100 years combined. As a result, retailers must adapt to deliver on changing customer expectations. Those who succeed are able to differentiate themselves, while those that fail become irrelevant.
The blueprint for success starts with a technology foundation that links an organization’s front- and back- ends, provides a single view of the customer, enables delivery of a consistently outstanding customer experience, and is flexible and scalable.
DISRUPTIONS IN RETAIL
In just the past few years, retail has gone through massive disruption, and the rate of change continues to accelerate due largely to influence of the internet and cloud, which provides consumers easy access to retailers with broad product assortments and transparent prices.
Today, the consumer is in the driver’s seat. They expect information and products at any time from any location, and no longer follow a linear purchasing path. Consumers expect a fast, seamless process.