Article: Retailers Realize Multilingual SEO As The Key Ingredient For Successful Global Expansion

By Liz Elting, co-founder and co-CEO, Translations.com and TransPerfect

In terms of investments in time and resources, there has never been a more beneficial moment for retailers to embark on international expansion. The Web opens nearly unlimited global opportunities to retailers — both large and small. However, merely translating a U.S.-based website into another language is not enough to take advantage of the potential expansion in foreign markets. Multilingual search engine optimization (MSEO) is a key ingredient to success, and it's attainable for any retailer willing to embrace a few important "rules of engagement."