RFID For Customer: New Research Report Reveals Improving Customer Experience Is The Next Frontier For RFID, According To ChainLink Research

ChainLink Research's survey of retailers (and other consumer-interaction intensive industries) found that improving the customer experience is a key emerging application of RFID. The research asked participants how RFID was being used or planned to be used to impact the customer experience and found the largest area of adoption to be the use of Near Field Communications (NFC) for payment and loyalty programs. Other notable areas reported include the use of smart shelves; Hot Spots and kiosks; RFID handhelds used by store associates; dressing rooms outfitted with RFID readers; and self-checkout. Pilots by retailers are on the increase, with other consumer-oriented industries implementing, such as museums, sports facilities (e.g. ski resorts, golf courses, etc.), and sporting events operators. The report surveyed both large and small retailers.

A case study in the research examines how RFID is used at one Museum to enrich their visitors' interactions. The study highlights emerging best practices and explores future potential directions for using RFID to enhance customer experiences. In addition, ChainLink will be hosting a webinar on this research and other innovative case studies and pilots on May 17th, 2007 at 12:00 EDT. Information on registering for the webinar, as well as an executive summary and the full report are available at www.clresearch.com/RetailRFID.htm.

About ChainLink Research
ChainLink Research is an RFID and supply chain research organization dedicated to helping executives improve business performance and competitiveness. ChainLink's unique approach to actionable research and high-impact decision making allows their clients to enter new markets, expand market share, and achieve peak performance in their markets. For more information visit: www.chainlinkresearch.com.

SOURCE: ChainLink Research