News | November 27, 2008

Rocky Mountain Chocolate Factory Picks Mercury Payment Systems For Nationwide Gift Card Program

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Rocky Mountain Chocolate Factory (RMCF), the largest retail candy chain in the U.S., is now implementing a national gift card program with optional credit/debit processing from integrated payments processor, Mercury Payment Systems.

Mercury's recent technology integration to Retail Anywhere POS allowed RMCF franchisees to process card payments directly through their POS system, eliminating the need for third-party processing software and support.

"With payments going through the POS, RMCF stores get valuable features available only from Mercury," said Steve Wilson, Mercury's Vice President of Merchant Sales. "These include specialized Retail Anywhere POS support 24/7, online reports, guaranteed continuous processing services, and more."

RMCF franchisees can choose to implement just the MercuryGift™ card program or combine it with Mercury's credit/debit processing. Those who process all payments with Mercury save with free, unlimited MercuryGift transactions and card balance inquiries.

"The major advantage of the Mercury-RMCF partnership is that busy franchisees can easily implement all-inclusive payment processing," added Wilson.

RMCF chose MercuryGift because it meets their functionality requirements at the right price. Features include corporate "pooling" reconciliation and accurate real-time reports. Additionally, RMCF locations not yet using the Retail Anywhere solution can still benefit from the national solution: Mercury also supports payments made through cash registers using Datacap NoLoad® products, terminals, Mercury's Back Office program, and online e-commerce solutions. Canadian locations can also take advantage of the payment solution.

"With so many store locations, we need something that is cost-efficient, POS-integrated, and secure," said Key Jobson, Chief Information Officer. "That's why Mercury is a good fit. Together, we can offer franchisees a solution that includes the nationwide gift card program with the option of seamless payment processing, through the POS system."

RMCF expects the program to generate additional sales, boost customer loyalty, satisfy consumer demands for gift cards, and appeal to prospective franchisees who are considering operating a RMCF store.

About Mercury Payment Systems
Mercury Payment Systems is an integrated transaction processing company created to enhance point-of-sale systems by offering credit, debit, check, gift card and loyalty processing. Mercury's integrated Internet protocol (IP) or dial-up processing solutions are fast, reliable and affordable. Retailers can leverage the reliability and enhanced efficiency of integrated payment processing to increase productivity and customer satisfaction. Mercury Payment Systems helps resellers increase their opportunities with reseller support and superior technology. For more information visit www.MercuryPay.com.

SOURCE: Rocky Mountain Chocolate Factory