News | November 7, 2013

Rosetta Stone Expands Distribution Through Online And In-Store Partnership With Target

Premier language-learning technology to be showcased in over 1,300 North American locations and at Target.com

Rosetta Stone Inc., a leading provider of education technology solutions, has finalized a distribution partnership with retail giant Target that will make its language-learning solutions available in more than 1,300 stores across North America and online through Target.com.

Target will offer Rosetta Stone English, Spanish, French, Italian, and German software in both introductory Level 1 and complete Level 1-5 sets. In stores, the category-leading language-learning products will be displayed in Targets promotional end-caps, where they will enjoy high visibility during the upcoming Holiday shopping season.

People all over the world have come to understand the value of speaking a new language, and our partnership with Target makes it easier for millions of Americans to get started on that journey, said Kevin Martini, Vice President of Retail Sales & Marketing at Rosetta Stone. We want to make our language-learning technology available to people wherever they areand Target helps us advance that goal in a significant way. Were thrilled that our core product will now be available to customers through one of the worlds most popular shopping destinations.

Target is the latest outlet to join Rosetta Stones network of premier retailers, which includes Amazon.com, Barnes & Noble, Best Buy, Brookstone, Costco, and Sams Club. Whether online or in bricks-and-mortar locations, customers in these outlets can purchase Rosetta Stones innovative language-learning solutions in a variety of formats, all of which enable access to the companys innovative educational technologyincluding live video coaching with native-speaking instructors.

Rosetta Stones cloud-based learning solutions are used by millions of individuals and thousands of schools, businesses and government organizations around the world. The company has recently enhanced its product portfolio with a suite of groundbreaking mobile offerings, including Rosetta Stone Kids Lingo Letter Sounds, a language and literacy app for children, and Rosetta Stone TOTALe Course, a companion to the companys flagship product that enables on-the-go learning via Android, iOS, Kindle, and Nook devices.

About Rosetta Stone Inc.
Rosetta Stone Inc. is dedicated to changing the way the world learns. The companys innovative technology-driven language and reading solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). In 2013, Rosetta Stone expanded beyond language and deeper into education-technology with its acquisitions of Livemocha and Lexia Learning. Rosetta Stone is based in Arlington, VA, and has offices in Harrisonburg, VA, Boulder, CO, Austin, TX, San Francisco, CA, Seattle, WA, Concord, MA, Tokyo, Seoul, London, Dubai and Sao Paulo. For more information, visit www.rosettastone.com.

Source: Rosetta Stone Inc.