Russia's DIXY Group Aligns IT And Business Development Strategy Based On Symphony EYC G.O.L.D

The third largest Russian food retailer, with almost 2000 supermarkets, neighborhood and convenience stores, goes for G.O.L.D.

Symphony EYC, a global leader in delivering ROI for retailers, manufacturers, and wholesalers using customer insights to drive execution, today announced the leading Russian food retailer DIXY Group has reinforced its long-term partnership with Symphony EYC. As part of its strategic IT foundation to underwrite its business development strategy, DIXY Group is upgrading and extending its current deployment to take advantage of the next generation of Symphony EYC G.O.L.D. solutions.

The DIXY Group of Companies is one of Russia's leading food and everyday products retailers. The company specializes in developing neighbourhood stores in Moscow, St. Petersburg and the three federal districts of Russia - Central, Northwest and the Urals – as well as in the Kaliningrad region, which together account for more than half of the food and everyday products retail market in the Russian Federation.

Taking advantage of the next generation G.O.L.D. solutions, DIXY Group will extend its use of G.O.L.D. Master Data Management, Merchandise Management, Supply Chain Management, Store and Warehouse Operations and also deploy G.O.L.D. Store Mobility, G.O.L.D. Demand Forecasting and G.O.L.D. Warehouse Replenishment.

“Consolidating and then leveraging our foundational G.O.L.D. system to benefit from the advantages of the next generation G.O.L.D. solutions is a long-term strategic decision for DIXY,” said Anatoliy Sysoev, IT Director of DIXY. “A performant, efficient and effective IT system will permit us to build and develop our long-term business growth strategy coherently and consistently.”

“DIXY Group is convinced by the benefits and advantages of our foundational and next generation solutions. Like other major retailers who are benefiting from the Symphony EYC G.O.L.D. solution, they are investing with us in their future. We look forward to working with our partner MILS Solutions on this and other projects,” said Donal Mac Daid, VP Product Marketing, Symphony EYC.

Multimedia and Resources

• Learn more about Symphony EYC Merchandise Management and Supply Chain Optimization:
  http://www.eyc.com/omni-channel-merchandising-and-store-operations
  http://www.eyc.com/inventory-optimization-and-supply-chain-optimization

About DIXY Group
OJSC DIXY Group is one of Russia’s leading retailers of foods and everyday products. The first DIXY store was opened in Moscow in 1999, and after that the Company has been experiencing the period of the intensive organic development, followed by the major acquisition of Victoria Group in June 2011.

As of February 28, 2014, the Company operated 1,801 stores, including 1,683 DIXY neighborhood stores, 86 Victoria stores, 1 CASH store, and 31 compact hypermarkets MegaMart and MiniMart.

The Company operates in Central, Northwest and Urals federal districts of Russia, and in Kaliningrad region. As of February 28, 2014, the Company had a total of 617,824 square meters of selling space.

The Company is the third largest national food retailer by revenue, selling area, and number of stores. The Company employs over 40,000 people. In May 2007, the Company raised USD 360 mln in its IPO on the RTS and MICEX. A controlling stake of 54.4% in OJSC DIXY Group is owned by Mercury Group of Companies, a diversified holding company. In 2013, the Company’s total revenue amounted to RUR 180 bln (USD 5.7 bln).The Russian business magazine Expert rates DIXY Group as one of the Top-100 largest Russian companies

About Symphony EYC
Symphony EYC delivers ROI for retailers, manufacturers, and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. For more information, visit www.eyc.com