RV Trader Drives Leads To Dealers With ATG's eStara Click To Call And Call Tracking Services

ATG (Art Technology Group, Inc.) the leading e-commerce platform and optimization services provider, recently announced that RV Trader, the largest database of recreational vehicles for sale online has introduced enhanced calling and measurement capabilities for its advertisers based on eStara Click to Call and Call Tracking. Designed to facilitate communication between buyer and seller while providing a full audit trail of activity, the solution provides RV Trader advertisers with a complete value added suite of capabilities.

"RV Trader, as with all of Dominion Enterprises' Trader Media divisions, is dedicated to providing premier channels for connecting buyers and sellers, as well as enhanced capabilities to ensure our network is deriving optimal upside from every program," said Tim Custer, general manager of Dominion Enterprises' RV brand. "This latest offering, powered by eStara, minimizes friction throughout the buying process while providing advertisers the ROI data they need to measure effectiveness."

With a network of nearly 900 dealers RV Trader has implemented the entire Click Suite for Local Search, replacing existing vendors and adding functionality to their advertiser offerings. RV trader will be leveraging:

• eStara Click to Call: allows RV buyers to navigate seamlessly from the Web to the phone from any directory listing for immediate contact with the seller. This capability is available by adding a simple line of javascript, enabling a call button and embedding it into the advertisement.
• eStara Call Tracking: provides a unique number for each ad and quantifies incoming inquiries for granular sourcing and tracking of leads. In addition to tracking each call, eStara provides dynamic call routing which enables a toll free call to be delivered locally based on geo-targeting.
• eStara Save & Send: allows buyers to save or send key listing information in their preferred format - on the desktop, the Web or mobile device - predisposing them to future or repeat purchases.

"RV Trader is the latest member of the Dominion Enterprise family to provide eStara's value added services to dealers and advertisers," said Shari Solis, vice president, media at eStara. "eStara Click to Call and Call Tracking enable publishers to provide a sole-sourced contact and call measurement solution, along with sophisticated reporting to track results and ROI."

About RVTraderOnline.com
RVTraderOnline.com, the Web site of RV Trader Magazine, a division of Dominion Enterprises, is the largest database of recreational vehicles for sale online. Headquartered in Norfolk, Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites that includes BoatTrader.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommericalTruckTrader.com. For more information about RVTraderOnline.com, visit www.RVTraderOnline.com.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit www.DominionEnterprises.com.

About ATG
ATG (Art Technology Group, Inc.) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor.

Our eStara brand of e-commerce optimization services including the world's most widely used click to call offering dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.