News | October 1, 2018

Salsify Selected By Walmart To Join Its Connected Content Partner Program

As official content syndication partner, Salsify will help suppliers effectively scale digital product content

Boston, MA /PRNewswire/ - Salsify, the world's leading product experience management (PXM) platform, today announced it has been selected by Walmart to join its newly formed Connected Content Partner Program. As a content syndication partner, Salsify will work directly with the retail giant's suppliers to streamline the delivery of product content to Walmart and other retailers.

"This program is the evolution of our Content Service Provider (CSP) program to provide harmony between retailers, suppliers and content," said Frank Ogura, Staff Product Manager at Walmart. "With our syndication partners, we believe they will help suppliers deliver content with speed and agility."

The Connected Content Program aims to provide Walmart suppliers with the technical experts who can help scale digital product content to Walmart's catalog and other retailers at a lower cost. Salsify combines product information management, advanced syndication, and actionable ecommerce analytics into one powerful product experience management (PXM) platform. It will be used by Walmart suppliers - including existing Salsify customers such as Campbell's, Coca-Cola, GSK, Mondelez, and Tyson - to easily deliver product content to the Walmart catalog and those of other partner retailers.

"The Connected Content Partner Program is an incredible opportunity to deepen our relationship with Walmart and the leading brands it counts as suppliers," said Jason Purcell, co-founder and CEO of Salsify. "We are excited to work hands-on with the team at Walmart to streamline product content delivery for its suppliers and share the expertise we've learned the last five years."

Starting in April, Walmart spoke to more than 650 of its suppliers and identified product content delivery as a key source of friction in its digital commerce strategy. Following its review, Walmart selected Salsify as one of its 11 Connected Content Partners. As a trusted partner, Salsify will have an on-site presence at Walmart to help facilitate content delivery and share expertise with its merchandising teams. The company will also have unprecedented visibility into Walmart processes and content ecosystem to help suppliers navigate the product content syndication process faster and more efficiently.

The Connected Content Partner Program from Walmart officially launches in January 2019. For more information on the program, visit

About Salsify
Salsify is the world's leading Product Experience Management (PXM) platform. We empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.

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Source: Salsify

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