Scala And Samsung Collaboration Produces Turn-Key Next Generation Digital Signage Solution

This partnership of best in class, highly robust software and hardware creates a powerful plug and play digital signage solution. At DSE (February 27 and 28 in Las Vegas), Scala will be prominently featuring The Samsung Smart Signage Platform at booth #922.

EXTON, PA – Just announced Scala Enterprise Content Manager fully integrates with the new Samsung Smart Signage Platform to deliver a turn-key next generation digital signage solution.

Scala and Samsung formally launched this initiative with an interactive demo of their solution at Integrated Systems Europe (ISE) last month. They will also be showcasing this innovative collaboration at the Digital Signage Expo (DSE) on February 27 and 28 in Las Vegas.

Some of the many benefits include:

• Simple installation and configuration
• No external playback device required
• Total cost of ownership is more affordable than traditional digital signage
• Direct connection to Scala Enterprise Content Manager over HTTP
• Full screen playback of images, videos, templates and other content
• Heartbeat and error reporting, superior network stability

This complete integration of The Samsung Smart Signage Platform and Scala Enterprise Content Manager enables centralized control and management of one, or up to thousands of devices. The ease of set up and minimized expense of the hardware coupled with the new user experience, improved workflows and drag and drop capabilities of the software makes it easier than ever for companies to adopt digital signage as part of their omni-channel marketing strategies and corporate communication initiatives. With Scala Enterprise Content Manager, you can also monitor the health of Samsung’s internal player and the media being displayed 24/7.

Scala enables users to leverage content from a myriad of data sources including weather, news, RSS, social media and other external feeds. For retailers, Scala iS combines predictive analytics with adaptive learning algorithms to deliver targeted messaging to Samsung's Smart Signage Platform. This system can digest data from many different, readily available sources (such as point-of-sale data, customer loyalty card information, marketing calendars, customer in-store dwell times, de-identified gender and age-group detection, location and time-based digital signage playlist schedules or external information like weather or gas prices). Scala iS finds patterns and establishes relationships in your data to help determine the most effective messaging. This ensures that digital signage messaging can be extremely targeted and produce a higher return on investment (ROI) for marketers than traditional digital signage platforms not leveraging this readily available data.

The Samsung Smart Signage Platform is built on an embedded high-performance media player featuring a dual-core CPU, a choice of 4GB or 8GB of storage and a full codec video processor. Total cost of ownership with this combination of technologies is approximately 25% lower and The Smart Signage Platform also uses 15% less power than a comparable traditional digital signage setup. Backed by best-in-breed software developers and solution providers, Samsung developed the platform for organizations transitioning from static signage to digital display.

For Scala, the addition expands new options to their customers and partners. The collaborative solution of Scala and Samsung is an exceptional tool for digital marketers in the retail and corporate communication arena that want to reach their target markets with captivating content, managed via Scala's stable and versatile Enterprise Content Management System, using Samsung's top grade Smart Signage Platform. It is an all-in-one, high quality digital communication solution that enables users to launch their dynamic visual strategy quickly and easy.

This partnership of best-in-class, highly robust software and hardware creates a powerful, easy to use, plug and play digital signage solution.

At DSE, Scala will be prominently featuring The Samsung Smart Signage Platform at booth #922. Content will consist of template based messages, movie clips, image playback, twitter integration, live RSS (news) feeds and weather forecast feeds; all managed through Scala software.

About Samsung:

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, they are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. They employ 227,000 people across 75 countries with annual sales exceeding US $143 billion. Their goal is opening new possibilities for people everywhere. To discover more, please visit http://www.samsung.com.

About Scala:

Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed to actively and intelligently influence human behavior. We love creating intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions increase sales, improve brand loyalty, optimize customer transaction times, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: scala.com or their blog. Connect with Scala via Twitter, Facebook and LinkedIn.