News Feature | April 23, 2014

Search Engine Optimization Is New Prescription For CVS Caremark

By Hannah Ash, contributing writer

SEO Focus At CVS Caremark

When it comes to e-commerce, search engine optimization (SEO) is a key player.  A new job posting by CVS Caremark indicates the major drugstore is putting the focus on SEO. Posted on LinkedIn, CVS is hiring for a new position: “IT Digital Project Manager.” The job description indicates a new team is being formed that will focus on SEO, e-commerce, and programming initiatives.

A new study released by Localvox reveals when it comes to local SEO optimization, there is a lot of room for major retailers to enjoy. According to the study, key winners in local marketing efforts (including SEO) are Walmart, Whole Foods, Best Buy, Verizon Wireless, and Michaels. The study mentions that one third of major retailers have optimized for local SEO, they are not coming up on top for key search terms. The new strategy by CVS shows the retailer is looking to take on SEO and come out on top. According to the Linkedin description, “This position will be responsible for driving the successful execution of CVS/Caremark’s most critical and complex IT initiatives and programs.”

A recent SEC filing by RetailMeNot indicates SEO’s importance in e-commerce; the promo code distribution platform gets a total of 63 percent of traffic from SEO alone. The LinkedIn posting by CVS indicates that the IT Digital Project Manager position is the first in a new, and important, team forming for the drugstore chain, “This new team will be working in a fast paced environment with passionate leadership and the ability to make a huge impact enterprisewide.” As CVS makes moves to improve its SEO health, it makes sense that other retailers will soon follow.

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