Searchandise Commerce, Triad Digital Media Partner
Source: Innovative Retail Technologies
Beverly, Mass. — August 11, 2009 — Searchandise Commerce, the first online media network for product manufacturers and their retail channel partners, today announced a partnership with Triad Digital Media, creators of custom online media and branding programs for leading retail websites. Through this partnership, the companies will create unique online advertising programs designed to drive clicks and sales on leading eCommerce sites.
Searchandise Commerce and Triad Digital Media have complementary offerings that help advertisers target consumers across a growing media network of online retailers. Both companies understand that influencing consumers' brand choice while they are in the shopping mindset is an effective and profitable advertising strategy, as customers are at the point of purchase.
"It is absolutely critical to be where the buyers are. Whether it's a custom brand showcase, eye-catching banners or premium placement within product search results, it is imperative to leverage premium placement to engage the consumer while in the buying mode," said John Federman, president and CEO of Searchandise Commerce. "Our partnership with Triad Digital Media presents a new way for brand marketers to engage their best prospects in an innovative way. With retail sites eclipsing search engines as a starting point for the purchase process, it's critical that marketers start evaluating new ways to capture consumer attention at the online storefront."
Product advertisers now have access to both companies' online media networks of leading retail sites, as well as custom CPM-based advertising opportunities created by Triad Digital Media, such as banners and microsites, while also leveraging Searchandise Commerce's pay-for-performance programs. For retailers, this means maximizing revenue by selling premium point-of-purchase "displays" online.
"In addition to custom brand experiences, our clients have been asking for pay-for-performance media options which made Searchandise Commerce an ideal partner for us," said Greg Murtagh, CEO at Triad Digital Media. "The synergistic effect of branding and CPC campaigns will drive new levels of ROI for brands at major retailers. Now brands have access to a comprehensive online solution specifically designed to convert browsers to buyers on major retail sites."
About Triad Digital Media
Triad Digital Media is unique in the online advertising industry. Our clients include Walmart, CVS, Sam's Club, Dell, Best Buy and Shutterfly. Our client sites reach more than 80 million shoppers each month and allow brands to reach their customers at the right time and in the right place — when they are highly engaged and in the shopping mindset. We have a host of best-in-class strategic partnerships that allow us to deliver complete solutions seamlessly for our clients. Triad Digital Media operates seven offices nationwide, including our headquarters in Tampa, Florida.
About Searchandise Commerce
Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners. The company offers an innovative service leveraging paid search tactics combined with in-store merchandising practices for application against eCommerce efforts. SearchNet, the company's network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise, monetize and maximize their online retail efforts through HitList. At both ends of the spectrum, Searchandise Commerce's services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at www.searchandise.net or call 978.712.4554
Searchandise Commerce and Triad Digital Media have complementary offerings that help advertisers target consumers across a growing media network of online retailers. Both companies understand that influencing consumers' brand choice while they are in the shopping mindset is an effective and profitable advertising strategy, as customers are at the point of purchase.
"It is absolutely critical to be where the buyers are. Whether it's a custom brand showcase, eye-catching banners or premium placement within product search results, it is imperative to leverage premium placement to engage the consumer while in the buying mode," said John Federman, president and CEO of Searchandise Commerce. "Our partnership with Triad Digital Media presents a new way for brand marketers to engage their best prospects in an innovative way. With retail sites eclipsing search engines as a starting point for the purchase process, it's critical that marketers start evaluating new ways to capture consumer attention at the online storefront."
Product advertisers now have access to both companies' online media networks of leading retail sites, as well as custom CPM-based advertising opportunities created by Triad Digital Media, such as banners and microsites, while also leveraging Searchandise Commerce's pay-for-performance programs. For retailers, this means maximizing revenue by selling premium point-of-purchase "displays" online.
"In addition to custom brand experiences, our clients have been asking for pay-for-performance media options which made Searchandise Commerce an ideal partner for us," said Greg Murtagh, CEO at Triad Digital Media. "The synergistic effect of branding and CPC campaigns will drive new levels of ROI for brands at major retailers. Now brands have access to a comprehensive online solution specifically designed to convert browsers to buyers on major retail sites."
About Triad Digital Media
Triad Digital Media is unique in the online advertising industry. Our clients include Walmart, CVS, Sam's Club, Dell, Best Buy and Shutterfly. Our client sites reach more than 80 million shoppers each month and allow brands to reach their customers at the right time and in the right place — when they are highly engaged and in the shopping mindset. We have a host of best-in-class strategic partnerships that allow us to deliver complete solutions seamlessly for our clients. Triad Digital Media operates seven offices nationwide, including our headquarters in Tampa, Florida.
About Searchandise Commerce
Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners. The company offers an innovative service leveraging paid search tactics combined with in-store merchandising practices for application against eCommerce efforts. SearchNet, the company's network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise, monetize and maximize their online retail efforts through HitList. At both ends of the spectrum, Searchandise Commerce's services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at www.searchandise.net or call 978.712.4554
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