Sears Launces New Connected Solutions Shops
By Megan Zielinski, contributing writer
Sears, leading integrated retailer, is making life easier for customers and Shop Your Way members with the development of three new Connected Solutions Shops, providing shoppers with a wide variety of fully-connected smart devices to enhance their everyday lives.
Recognizing the increasing growth in sales in the connected industry, Sears is taking advantage of their large selection of home and personal automation products the company offers—incorporating it into the three 1,700 square foot shops, located in the Chicago area. The stores host an experimental, interactive environment and well-informed sales associates to assist customers with developing connective solutions for their purchased products. "We are presenting products 'up and running' enabling our customers and Shop Your Way members to discover and learn how they connect, work and fit into their daily lives. No one else in retail is doing this today,” said Jim Pearse, vice president of consumer electronics for Sears Holdings.
All connected products showcased in the three pilot locations are also available to online customers at Sears.com/ConnectedSolutions. Sears Connected Solutions features fitness gadgets from reliable brands such as, NordicTrack smart treadmills, fitness watches, Polar and Sportline heart rate monitors, and Fitbit pedometer—syncing data of progress to user’s computer or mobile devices. An expansive selection of wearable wrist watches with outstanding functions include, heart rate monitors, wireless cell phone, built-in GPS, multi-media camera, Bluetooth and more. Smart car units like the Cobrase iRadar, connects to dash-mounted smartphones, sending alerts and warning signals to drivers, allowing for safer commutes. The selection of Cell phones and tablets available can be connected to Sear’s assortment of smart watches. Home theaters, connected audio and streaming media can be enjoyed right at the convenience of user’s fingertips through mobile devices, allowing for a seamless entertainment experience. Automated thermostats, smart locks, sensors, lighting; garage door openers, baby monitors, home security cameras—all activated by mobile, provide customers with more security, control and peace of mind.
The New Connected Solutions stores are driven by the Shop Your Way program, a loyalty program where members have the opportunity to earn points and receive rewards for purchases through partnering companies, such as Sears.