Securing The Sale: Turning Walk-Outs Into Buyers
Source: St. Michael Strategies
Traffic that comes into the store but doesn't purchase — known as "walk-outs" — are the single most important source of sales increase in retail today. In most stores, walk outs occur daily, and sometimes hourly. Michael Bunyar, president at St. Michael Strategies (SMS), talks to Associate Editor Erin Harris about how retailers can convert "walk-outs" into sales.
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