Article | February 4, 2013

Self-Service Health Care Comes To Retail

Source: Frank Mayer and Associates, Inc.
Dave King FMA Frank Mayer and Associates, Inc.

By Dave King, Senior Vice President, Frank Mayer and Associates, Inc.

In a game of word association, your response to “health care” might well be “reform” given recent health policy headlines. Increasingly, we’re living in a time when “health care” and “self-service” are two concepts that also belong together. 

Self-service kiosks have been used in traditional health care settings for wayfinding, patient check-in, health education and visitor access. Now consumer-directed health care and user-friendly self-service technology have converged to make retailers a natural setting for health kiosks designed for education and wellness screening.  Retailers’ efforts are effectively putting health care in the path of our everyday lives.

Retail and brand executives or average consumers who haven’t checked their blood pressure in a store lately will be pleasantly surprised by the transformation of the blood pressure kiosk. It is being replaced by multi-dimensional digital technology like the SoloHealth Station®.

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Frank Mayer and Associates, Inc.