Selling The Value Of Video Surveillance In Retail: Are You Speaking Your Company's Language?
By Ali Mahmoud, product manager, March Networks
When budgets are tight, everyone in the organization needs to fight a little harder for a share of the company’s resources. In retail businesses, it’s even tougher for the loss prevention (LP) organization, which is often hard-pressed to justify the value of new technology investments to others in the company.
At a recent Focus on Retail conference, several LP executives talked about the importance of building internal support from other departments and executives for their video surveillance strategies. I could not agree more. When LP can ‘speak the language’ of their finance, IT, operations and executive teams they set themselves up for success. The key is to take the time to detail how intelligent video surveillance can help other departments meet their business objectives. Do that, and you likely won’t have to fight quite so hard to hang on to current budget or get new money to upgrade equipment.
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