When we ship online orders to our customers, fulfillment centers are often at the front and center of the process. But traditional fulfillment isn’t the only way to pack, pick, and ship orders anymore. In fact, for many retail businesses, alternative fulfillment methods like “ship-from-store” can actually be cheaper, easier, and faster when done correctly.
In this post, we’ll highlight 3 best practices that will help you capitalize on the benefits of ship-from-store fulfillment.
Select the Best Store Locations
One of the biggest concerns businesses have with ship-from-store fulfillment is that brick-and-mortar stores are ill-equipped to handle the additional load of omnichannel fulfillment. In some cases, this is because the physical location of the store is far enough away from delivery locations to make ship-from-store fulfillment more efficient and cost-effective than traditional fulfillment. In others, the concern is tied up in the lack of space and infrastructure the store has.