Shop Your Way(SM) Enhances Mobile App Features To Better Connect In-Store, Online Shopping

Members Can Now "Shop'In" at Sears, Kmart for Exclusive Holiday Savings and A Host of Integrated Retailing Conveniences

Hoffman Estates, IL /PRNewswire/ - Busy holiday shoppers now have a better way to shop at Sears and Kmart using the Shop Your Way mobile app. For the first time, Shop Your Way members can unlock special deals and personalized offers by using the app to "Shop'In" when they are near a Sears or Kmart store. The Shop Your Way mobile app with the new Shop'In feature is available free on iTunes or Google Play.

Members who Shop'In from the Shop Your Way app can also:

• Be the first to learn about the latest holiday offers, like the holiday bonus offer for Sears cardholders – members get 10 percent back in rewards points when they use a Sears Card or three percent back in rewards points when shopping with any other form of payment. The holiday bonus deal runs now through Dec. 26 on the first $1,000 of each qualifying purchase at participating Sears locations and Sears.com. Reward points expire 1/31/14.
• Get up to 20 percent in savings or points, valuable e-coupons, and hyper-local deals with Shop Your Way Local.
• Save money and make smarter purchases by comparing prices and products, and reading customer reviews.
• Chat with friends and other members, send them a photo or post a poll to get shopping advice from the Shop Your Way community.
• Win money and prizes by entering exclusive Shop Your Way sweepstakes.
• Find the answers they need, when they need them with real-time access to knowledgeable store associates.

"Shop'In connects members with the added benefits of instant access to deals and e-coupons, special pricing and members-only perks – all from a mobile device," said Imran Jooma, executive vice president and president, marketing, online, pricing and financial services, Sears Holdings. "The integrated retail offerings available to Shop Your Way members are seamless and convenient to help members manage their time and budgets no matter how they want to shop – it's shopping a better way this holiday season."

Just last month, Shop.Org projected a 13 to15 percent increase in online and mobile sales during the holiday season. Cross-channel transactions account for more than half of domestic sales at Sears and Kmart. The retailers are constantly enhancing their mobile and online technologies to create new conveniences for Shop Your Way members by integrating all of the ways to shop – in-store, at home, or on-the-go. Following are some of the benefits:

• Sears and Kmart in-store shoppers get real-time access to price comparisons, inventory information and product reviews, as well as can connect with other members for instant advice on purchasing decisions and enjoy a faster check-out process.
• Mobile shoppers can browse and buy more than 100 million items online and then take advantage of Free Store Pickup (even on Black Friday) or choose to have their gifts available for free pickup by family or friends at any Sears or Kmart store nationwide.

Shop Your Way is a free, instant, members-only program and shopping community that offers rewards, personalized deals, product reviews and services like e-coupons and e-receipts for faster returns and exchanges. The program creates new convenience for shoppers by connecting all of the ways to shop – in store, at home, online and by phone. Visit shopyourway.com/mobile to download the app or become a member. Follow the conversation and learn more about Shop Your Way exclusive deals this holiday at #MembersFirst. Follow Sears' holiday at #SearsHoliday and Kmart at #MoreChristmas.

About Sears Holdings Corp.
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and was named one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.