By Kevin Connor, Retail Pro International
Retail exists in an ongoing tension: how to run retail profitably without forfeiting its heart – to meet people’s needs and bring joy.
Unified technologies are integral in this balance, offering a truer picture of your business and customers so you can discover and act on opportunities to better serve your customers.
For example, having your inventory data visibility across stores means when your store is out of stock on a particular product, sales associates can check its availability at other locations.
But merely seeing product availability only goes so far.
Having actual connected data means your sales associate can save the sale by placing an order to the other store using send sale capabilities.
They can then set up the order to be fulfilled either by shipping it to the customer’s home or nearest store, or to have the customer pick it up at that location.
This way, you’re saving customers from disappointment and you’re saving sales.
How Unified Tech Actually Helps CX
So how do you do this with Retail Pro POS? Retail Pro is a platform technology, so you can unify all your retail technologies on its foundation.
That means you can connect data from your ERP, CRM, email marketing platform, dropship tools, RFID, e-commerce, and every other tool you use.
Not only does this give your sales associates tools to better serve your customers – because they’ll have access to shoppers’ purchasing history and preferences for clienteling and they’ll be able to get them what they want every time – but it also will give you the meticulous visibility you need to really see what’s happening in your business.
With data connected in the Retail Pro POS platform, you can set up real time updates between applications and get better accuracy in stock management and order fulfillment.
You can color in a fuller picture of what’s happening in your business and use KPIs to uncover areas for improvement.
Our accessible application program interface lets you integrate all pertinent data and automate data exchanges so you’re increasing efficiency and acting on the data insights you’ll get.
With data-backed insights, you can take steps to actually improve customer experience in ways that will be meaningful to shoppers and will add to their convenience in buying from you.
Putting Shoppers First
Retail’s goal is not just selling and upselling for profit’s sake, though yes, profitability is what keeps you in business.
But really, retail is about connecting shoppers to goods that might help them live life a little more productively, a little more delightfully, a little more generously.
Retail is about putting shoppers’ needs first, and unified commerce built on Retail Pro helps you do it better.
About The Author
Kevin Connor is driven by a passion for designing superior technology that solves challenges critical to retail innovation and growth. His expertise includes user-centric design, user experience, and technology leadership work with major retail brands worldwide like Estee Lauder, Puma, Prada, and many others worldwide.