News | January 24, 2012

Showcase Selects Opterus' Store Ops-Center Store Operations Software For Chain-Wide Deployment

Opterus Inc., the fastest growing provider of web-based task management and store communications, recently announced that Showcase, the world's largest brick & mortar retailer of "The Best of As Seen on TV and More," has implemented Opterus Store Ops-Center (SOC) to manage tasks and increase efficiency throughout their organization.

"Opterus had the exact solution we were looking for, but definitely didn't want to build ourselves," said Greg Synowicki, Director of Store Operations at Showcase. "We have almost doubled our stores in the last three years and to quickly make our new stores profitable, we needed to improve our communications and execution. Our pilot with SOC was so successful that we decided to roll out to the entire enterprise in Q4, and in a matter of days we were able to use the solution extensively for task management and all types of communications to our stores. Our merchandising execution has also improved dramatically with SOC, allowing us to measure the execution of our merchandising. It has also improved the way we target information to our stores, reducing the hours that our operations team needs to spend on merchandising."

Opterus provides retailers with tools to improve retail operational efficiency through enhanced store communications and compliance monitoring of corporate objectives. SOC is an on-demand, web-based retail portal designed to communicate corporate policy, day-to-day objectives and tasks, and handle issues between the corporate office and store locations. It is a simple, elegant and agile solution that has been designed to fit the needs of any retailer. SOC enables retailers to rapidly and accurately transfer information to their stores more effectively, helping them to make more informed enterprise-wide decisions. Opterus customers see significant immediate cost benefits, including improved productivity, increased employee satisfaction and retention, and reduced paper usage and travel costs for store visits.

"Our number one product of 2011 was no!no! Hair – a new category for Showcase. With the SOC training module, we were able to follow-up on our training with in-depth tests that measured the knowledge of each team member and increased our productivity dramatically," said Synowicki.

"We're very excited about our partnership with Showcase," said Janet Hawkins, president, Opterus Inc. "Opterus continues to develop strategic solutions for retailers that bring them real value, and we also enjoy working with our customers who often provide feedback and suggestions for new functionality. We take their suggestions and incorporate them to continually make SOC a better solution. Showcase has already contributed some great ideas for our new Knowledge Base module that will be released in Q1 2012."

About Showcase
Showcase is the world's largest brick & mortar retailer of ‘The Best of As Seen on TV and more!' Showcase offers the most fun, interactive, new, and unique products ever – all in a retail environment where you can "try it before you buy it" – we call it retail-tainment! Founded in 1994 with our first store in Edmonton, Alberta, Showcase is now coast-to-coast with 74 stores in major shopping malls across the country.

About Opterus
Opterus Inc. is a leading provider of a cost-effective, easy-to-implement store information and execution management solution that increases productivity and improves retail enterprise communications. Opterus Store Ops-Center software is an on-demand, web-based retail portal designed to communicate corporate policy and day-to-day objectives between corporate office and store locations. This solution is specifically designed for retail operations, and provides store personnel with clear, concise and timely direction, along with the proper tools to best do their jobs to support corporate initiatives. Opterus is based in Toronto, Ontario and was founded in 2006 by a group of seasoned retail industry technology veterans.

SOURCE: Opterus Inc.