Traffic Counting: Maximizing In-Store Potential By Michael Bunyar, St. Michael Strategies

Retail chains operate in a fiercely competitive market. Today, many store owners view a 0% sales increase as a victory — they didn't lose market share. Given this situation, it seems completely unrealistic to talk about a 5%, 10% or even 20% increase in sales. Yet, that's what some chains are achieving. How? They count their traffic. Submitted by St. Michael Strategies